Earlier today, Apple introduced the Apple Card at its Media Event. The new card is built into the Apple Wallet app on the iPhone making it a seamless experience.
Apple Card Key Features
Annual fee: $0
Sign-up bonus: Not announced, but unlikely
Earn 3% cash back for purchases directly with Apple
Earn 2% cash back via Apple Pay (using Apple Card)
Earn 1% cash back on everything else
Daily cash back redemption
Titanium metal card
No foreign transaction fees
No cash advance fees
No over-the-limit fees
No balance transfer fees
No expedited card delivery fee
No penalty interest rates
Other features we like:
Pay less / no interest (interest details)
Text to update
No card number
Dynamic security codes
Titanium Metal Card and Apple Pay
The physical Apple card is made out of titanium, but the card will not have any numbers or security codes on it. You’ll have to obtain the card numbers from the Wallet app.
The Apple Card brings a new level of security since a unique card number is created on the iPhone for the card. Every purchase is authorized with Face ID or Touch ID and a one-time unique dynamic security code.
Most informed customers make rational decisions based on numbers. I’m a fan of how the Apple Card breaks down your spend by day, categories, and daily cash. Purchases are also automatically color-coded based on spend categories.
If you click into the transaction, you’ll also find location and transaction data.
I typically don’t recommend paying interest, but if you need to, the app also lets you calculate how much interest you would pay based on monthly balances.
Rewards are issued as daily cash back. You don’t have to wait until the end of the month to see your cash back balance.
Each Apple Pay transaction earns 2% cash back, and each purchase directly from Apple earns 3%. All other transactions earn 1% cash back.
Text to Update
One of the features that stand out to me is text to update for customer support. Instead of logging in and opening a chat or calling customer service, you can simply text them in the Messages app.
Overall, I’m a fan of the card if you’re looking to earn cash back. The Apple card offers innovative security measures and financial transparency with analytics. The new card will be released in Summer 2019 for the U.S. market.
However, if your primary goal is to earn points towards travel, there are better cards on the market for you.
Image source: Apple
Editorial Note: Opinions expressed here are the author's alone, not those of any bank, credit card issuer, airlines or hotel chain, vendors or companies, and have not been reviewed, approved, or otherwise endorsed by any of these entities.
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